Last week the Pew Research Center’s Internet & American Life Project published a report with the data about the makeup of the most popular social networking sites: LinkedIn, Facebook and Pinterest. Moreover, Pew discovered how many US adults post their photos online.
There is a popular belief that particular social networking sites have its own audience. For example, there are stereotypes that the most part of LinkedIn user base consists of business people, while older Americans prefer to have account on Facebook rather than Twitter. It is also assumed that Pinterest was designed only for girls.
LinkedIn social network continues improving users experience on LinkedIn Today platform that provides fresh news within the network. May 8, the news service has got another redesign.
This new change in LinkedIn Today was implemented with the help of Pulse team (the startup that was recently acquired by LinkedIn).
Several weeks ago, Facebook has launched its original Facebook Home application designed to partially substitute user’s home screen on the mobile device being an integrated part of the Android operational system.
Revising the first feedback, the application has got on Google Play not as positive and high ratings as it was expected. In a week after the launch, the average mark was 2.4 out of 5 possible stars.
Social networks as the other Internet market players put mobile in the Top 5 of the most important marketing strategies components. On this ground, the major social network – Facebook – is on the way to acquire a new mobile startup to improve their mobile developments and better position itself on the mobile market. The mobile audience of the social network is 751 million active users, so the company has all reasons to continue its mobile developing policy.
The next Facebook acquisition will be an application called Waze. It was designed for social traffic and navigation purposes. The news was reported by several Israeli newspapers (Calcalist, Ynet and The Marker).
B2B Marketing most recent report shows that the microblogging service Twitter is currently the most valued social platform by business marketers (85 percent). According to the study, 85 percent of business-to-business crowd considers LinkedIn the most important platform. YouTube took the third place with 77 percent of those, who think the channel brings them more revenue than other platforms. Facebook and Google+ came third (71 percent) and fourth (36 percent) relatively. However, experts predict that everything will change in the year 2014 and the importance of Google+ for B2B marketers will increase significantly.
Syncapse, a social marketing company, has recently released a report, stating the average value of a Facebook fan.
To determine fans’ value, the firm surveyed more than 2,000 Facebook followers, who have like brands on the social network. Then they took into account a lot of factors, including product spending, loyalty, propensity to demand, media value, acquisition cost and brand affinity, before claiming that the average Facebook fan is worth $174.17.
A lot of email marketers claimed at the beginning of 2013 that their main aim for this year was to increase their lists. However, the stats show that many marketers currently emails for not more than 30 percent of their customer lists. If you are one of those marketers, it’s high time to reconsider a plan on increase of your email list.
Below are the top 5 tips on how to grow e-mail list. Follow them and your list will increase significantly vey soon.
It’s not a secret that the extremely popular social network YouTube is one of the best places to develop a business. And the Cupertino team is now glad to announce that YouTube for business becomes even better, as the company has incorporated some updates.
Let’s analyze three recent changes, including trailer, channel art and sticky guide, in more details and see whether they are really capable to improve management of channels.
Social media is constantly gaining popularity. Thousands of people throughout the world are visiting their pages on social networking sites and marketers are relentlessly toiling at engaging more and more people into their communities. Experience show that the best way to attract more customers is to reward them. Below are the top community rewards brands and marketers can use not only to connect with their potential customers, but also to make them coming back.
8coupons is the largest deal aggregator website with a headquarter in New York that the largest source for sending out deal updates and coupons to web users based on weekly top deal, online feeds or users’ location. It also acts as a B2B platform for local commerce with an enormous amount of distribution and content partners. There was just recently published an infographic that covers local commerce 2013 on the web.
The total number of companies involved in local commerce is impressing, including the House of Social and City Guides (Foursquare, Yelp, Daily Candy), the House of Technology and Data Services (ConstantContact, f-Commerce, Yahoo Local), the House of Deals (GiltCity, Livingsocial, Groupon), the House of More Local Consumer Marketplaces (Angie’s List, Craigslist, Ticketmaster) and the House of Traditional Media (Hearst, Cox, Yellow Pages). Interestingly that the same names show up in different sections.
The most intriguing houses appeared to be The House of Express Delivery and The House of Mobile Wallets.
