Staying on the threshold of modification or redesigning your existing site, remember that there are a lot of things to consider. Being on the top of the enthusiasm wave, do not be spontaneous, do not hurry up, implement changes step by step and choose only those modification that will really drive positive effect to your site’s functionality.

At the primary stage, analyze what goals your site follows now and which one you expect it to follow after redesign. Remember that each page of your resource has its own purpose. They have to explain, answer questions and solve the problems. They should visualize the overall mission of your web-site. That’s why, precisely determine the purpose of each web-site elements in order not to waste your time and work for unnecessary ones. If you have determined new goals because your business has become more large-scale, do not forget to create additional web-pages designed for new aspects of your activity.

According to comScore’s U.S. search engine rankings report for February 2013, Google increased its search market share from 67 percent in January 2013 to 67.5 percent in February. Although a 0.5 growth is insignificant in percentage ration, it’s a considerable number in terms of users uptick.

Bing also showed a 0.2 percent increase in its share of the U.S. searches. It gained 16.7 percent in February 2013, compared to 16.5 percent in January 2013 and 15.3 percent in February 2012. As for Bing, its search market share growth is consistent for six month already.

An announcement made by Google at the 20^th annual SXSW interactive festival in Austin on March 13 became a real shock for Google Reader fans. The company claimed the feed-reading service would stop functioning on July 1. On the whole, Google said it would close eight of its services, including Google Reader, as part of its regular ‘spring cleaning effort’.

In hindsight, the feed-reading service was launched in 2005. It was specially developed to make it easy for customers to keep tabs on their favorite websites. However, as explained by Urs Hölze, Google’s Senior Vice president of Technical Infrastructure, with the course of years the service began to lose its popularity, the total number of followers decreased. So, the company decided to shut it down and focus more on fewer products.

According to the announcement of Matt Cutts made at the SMX West Conference on March 13, Google will soon perform higher integration of its Panda algorithm into the company’s overall sustained algorithm update.

By claiming that, the head of Google’s search spam meant that from now on Panda algorithm updates wouldn’t affect webmasters and SEOs so rigorously. Cutts said that the new Panda refreshes unlike those pushed out manually will be much more real-time.

Microsoft is experiencing problems with its Hotmail and Outlook Express services. The problem is that users can’t see all their email messages. As stated on the company’s site, Microsoft is currently working on removing the breakdown.

Commenting on the matter, a Microsoft’s spokesperson said that there only a small number of Hotmail and Outlook.com customers were affected by the problem and promised that it would be resolved in the nearest time. However, time passes, but users still can’t look through their emails without difficulties.

Google has announced that some of the most widespread third party apps could be incorporated into its Glass technology in the near future. The claim was made by Google’s senior developer advocate Timothy Jordan at the 20^th annual SXSW interactive festival in Austin on March 10. Jordan said that four apps had been already developed specifically for the augmented reality technology.

The company demonstrated the way the apps would be used with Google Glass, Skitch, Path, Gmail and the New York Times, at their Project Glass developer panel. According to Jordan, users will be available to employ the new apps only through the Glass’ ‘Timeline Cards’ interface. The working principle of the interface is based on displaying short pieces of information in the Glass user’s field of vision. After receiving the first piece of information, or so called ‘initial card’, users are enabled to navigate through the app to look through other pieces.

Matt Cutts, the head of Google’s spam team, commented on updates the search giant’s Panda and Penguin algorithms would be subjected to in 2013 during the SMX West 2012 Conference on March 11. Apart from that Cutts noted that Google was going to introduce a number of new link network targets this year.

<strong$1>A Major Penguin Update

Commenting on search spam algorithms, Matt Cutts said that Google’s search quality team was currently working on the development of the very significant change to the Penguin algorithm. According to Cutts, the Penguin update 2013 will be one of the most anticipated and talked about changes Google is about to introduce this year.

Amit Singhal, Google’s Senior vice president and the head of the company’s search team, spoke on the future of Google’s mobile search at the SXSW conference in Austin on March 10. However, it’s worth noting the talk wasn’t dedicated only mobile search. Singhal discussed with Guy Kawasaki, the interviewer, a lot of other things related to search on Google in general.

Commenting on mobile search, Singhal said it was developing headily. He compared the growth of mobile search to the growing-up of his second child, when he could see new queries appearing from nowhere and growing together with desktop search.

Pinterest is famous for its special visual appeal and a great conglomeration of diverse media content. The service proposes rich advantages for all sides of Internet interactions – brands, consumers and businesses. The functional mechanism is extremely simple which highlights the sense of its usage. You are not limited in content sharing pieces; you may prefer videos, images or text format content samples. You may build your own friends and thematic circles; create your own business and entertainment communities, etc.

If you work on your SEO strategies improvements, you can confidently use this social platform as well.

Google has published stats about the total number of secretive security requests for user data the company gets every year from the Federal Bureau of Investigation. According to the company, it received fewer than 1,000 National Security Letters (NSLs) in each of four last years, excluding the year 2010, when Google got 2,000-2,999 requests.

The main peculiarity of National Security Letters is that there is no need in obtaining a judge’s approval when sending these letters. Apart from that, they contain a special gag order which prevents people who get the letters from talking about them.