Press Releases

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February 7th, 2012 08:57 AM

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2011 Game and Buzz Factory Marketing Games Study

Digital marketing games have always been recognized for their viral aspect: this trend continues as referral participation increased by 8% compared to 2010.

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November 14th, 2011 08:51 AM

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SteelHouse Wins ad:tech Innovation Award

The company won the award at ad:tech New York 2011 – the largest gathering of digital marketers from around the world.

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November 10th, 2011 02:59 PM

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GeoEdge Releases GeoEdge Analytics

GeoEdge Analytics: Powerful Tool to Dramatically Enhance Global Visibility for Publishers and Media Buyers.

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November 9th, 2011 06:04 PM

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AdSafe Media Introduces Real Time Data Feeds

NEW YORK – AdSafe Media today announced the introduction of a robust suite of Real Time Data Feeds, which provide AdSafe’s Engagement Quality Ratings, Brand Safety Scores and Contextual Relevancy data feeds directly into the auction process -- pre -- bid -- for the industry’s most complete and accurate picture of RTB inventory. AdSafe’s Real Time Data Feeds allows advertisers and DSPs to make better-informed bidding decisions and Publishers and SSPs to optimize inventory management and pricing models.

’s Engagement Quality Ratings inform partners of the probability of their ad being in view to a user, as well as the level of user engagement and the amount

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November 7th, 2011 06:33 PM

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Sony DADC launches ‘eBridge Arc’ marketing tool

New York, NY. November 7, 2011 - Sony DADC has introduced a cutting edge addition to their suite of cross-
channel marketing solutions, the eBridge Arc. The eBridge Arc has been designed to deliver the ‘ultimate consumer
journey’ by creating captivating experiences that take consumers on an enhanced journey from print, to rich
media, to the web and beyond. The eBridge Arc is being brought to market by Sony DADC in collaboration with
Kyp, Inc., Consolidated Graphics, Inc. and Infinite Memory.

Available exclusively in the United States from Sony DADC, Kyp, and Consolidated Graphics this new format lets
marketers deliver high-quality video, audio, applications, documents or files into the hands of their audiences and
drive them seamlessly online to continue learning – personalizing the journey and tracking engagement at every
step along the way.

Christian Dankl, Director of Business Development at Sony DADC said “eBridge Arc is a tool for contemporary
media consumption habits. Today’s audiences constantly switch between multiple media channels and marketers
struggle to keep their attention on the path from awareness engagement to conversion.