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Marissa Mayer, Yahoo’s current CEO, unveiled two new features as part of the Digital Content NewFronts, in an effort to engage more advertisers on April 30, 2013.
According to the company’s Vice-President of Product and Media Mike Kerns the Yahoo new ads are a reverse side of the revamped front page that was launched in February. Kerns said that the main idea of the newly introduced formats were to raise investments into new advertising experiences.
We reported recently that YouTube video hosting platform was on the way to launch paid subscription for limited number of channels that will be ad free. May 9, the new service was launched in the testing mode. Users may experience 53 paid channels that transmit videos without advertisements. The month payment is $0.99. Before the subscription for these channels, you may use a 14-day free trial.
The paid subscription can be maid via desktop only. But it does not restrict you from watching paid videos on your mobile devices – tablets or smartphones – or TV. YouTube representatives say that the mobile subscription option will be available soon.
Google has held a new sponsored research that concentrates on the mobile shoppers and their buying habits. Nowadays, Internet people more and more often prefer mobile shopping to real malls and other shopping centers.
79% of mobile devices owners make online purchases one per month or week, or even much more often. But, before they pass a long process of market investigations called pre-shopping stage, they use their mobile phones to indicate work hours, locations, product list of a particular shop.
No one denies such an evident fact that content marketing is getting more widespread throughout the world. To be exact currently up to 91% of B2B companies are making the most of this promising marketing technique and it feels like this number tends to grow.
The new infographic from Uberflip dubbed the State of B2B Content Marketing shows a clear picture of how numerous B2B brands are efficiently implementing these tactics. The diagram involves promotion tools, common objectives, reported results and metrics.
Crowdfunding is relatively new and not fully studied notion in social media. However, specialists assert that this can be a rather effective tool in pursuing your startup goals. Moreover, crowdfunding opens up new possibilities both for businesses and consumers.
Let’s analyze crowdfunding as a marketing tool in more details and see what benefits it has for small businesses, for startups in particular.
Making videos for traffic increase is not so complicated process.
It’s not a secret that social networking sites like Pinterest, Facebook and Google+ can raise your traffic if you employ them correctly to share things. A lot of site owners and businesses are doing this.
Content marketing forges ahead. Corporate spends on it continues to increase, and it becomes harder and harder for brands to keep control under content creation process. No enterprise can allow to release content that hasn’t gone through a variety of checks. So, marketers are currently in need of the ideal project manager tools, which will make easier for them to keep their editorial calendars in constant check.
According to experts, the best project management tool for marketers should contain the following features:
Brands are gradually loosing interest in social networking sites like Twitter, Facebook and Google+ and start paying more attention to more specific sites like Pinterest, which focus more on visuals.
Quora is also among those specific sites and is worth of looking at it in more details. Quora is a question-and-answer website, which ranking system is completely based on user engagement. Questions and answers’ popularity depend on the total amount of followers, votes, views and shares.
It’s very important for digital marketers to have a list of their customers’ email addresses, as it allows them to implement a lot of their company’s initiatives into life. When used properly, emails lists can be an additional strategy to your promotional strategies. It’s possible to use customers’ email list to drive brand engagement as well as sales.
However, it’s worth noting that sending targeted emails to a particular group differs greatly from blasting out mass messages to random people. The key tenet in making your marketing emails productive lies in ‘segmenting’ your customers’ list – dividing you existent email list into groups to deliver more tailored messages.
The Adobe Digital Index has recently conducted a research, the intended use of which was to determine the level of online video consumption, top video trends as well as opportunities. The company assures their findings will serve well both publishers and advertisers.
As a part of the research, the Adobe Digital Index analyzed 19.6 billion videos on media websites. The analysis showed that the consumption of broadcast video across devices has grown significantly. Apart from that, the company identified video trends that can be useful both for marketers and advertisers.