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The probable cooperation between Twitter and American Express has been confirmed. The news was announced by the Wall Street Journal. What does it mean for you? Since now, you have a possibility to interconnect your Twitter account with your American Express card and make purchases right from your Twitter account. This rule spreads over different product items – from jewelry to modern gadgets.

This is not the first time when the microblogging system Twitter and the well-known payment system American Express start the collaboration. Coming back to their previous experience as business partners, we should point out a Tweet to coupon partnership and a $100 AMEX credit for Advertisers.

Apple will earn about $1 billion profit on just making Google the default search engine on its iPad, iPhone and the iPod touch. That’s according to a recent report by Morgan Stanley’s analyst Scott Devitt. The report was released under the title “The Next Google Is Google.”

In his report, Devitt estimates the approximate amount of money Google is paying Apple for the right to be the default Internet search engine on iOS. According to his calculations, the search giant will give the iDevice maker 31% of its traffic acquisitions costs in 2014.

Google has announced the launch of a new set of features within its Solutions Gallery called to help users to customize Google Analytics report to their businesses. Experts consider the new tools will be of service to marketers as well as agencies and consultants enhancing reporting for their clients.

Now users are able to choose one of the three types of customization from the Solution Gallery, including the following:

Although social media marketing is an incredibly time-consuming activity (compared to traditional marketing), you can make use of it while following some tips that significantly facilitate the process. An important thing to remember is that any marketing activity, including traditional one, requires energy, effort and time investment. Apart from that, social media marketing is the most cost- and time-effective, when we are talking about marketing on the whole.

Here are some tips that will help you to save time on social media engagement.

Although social media marketing is an incredibly time-consuming activity (compared to traditional marketing), you can make use of it while following some tips that significantly facilitate the process. An important thing to remember is that any marketing activity, including traditional one, requires energy, effort and time investment. Apart from that, social media marketing is the most cost- and time-effective, when we are talking about marketing on the whole.

Here are some tips that will help you to save time on social media engagement.

Google and Yahoo! that take leading places in the list of top search engines in the world have started to work in partnership. Their common field will be contextual advertising. This detail was announced by Yahoo! representatives on the company’s official blog.

The two companies have signed a global contract that obliges Yahoo! to display Google’s contextual advertising units on their property platforms. These ads will be located on Yahoo! sites via AdSense for Content and AdMob advertising system.

On February 7, a lot of Internet users, those logged into Facebook in particular, faced an unknown error that was redirecting them from the websites they were visiting to Facebook itself. Although it’s now removed, some of the biggest world’s sites were inaccessible for a while.

Those Internet users who wanted to visit such sites as The Washington Post, CNN, BuzzFeed, NBC News, the Gawker network, The Huffington Post, the Daily Dot or Pinterest, were immediately sent to a Facebook error page when loading the chosen site. Facebook error page said ‘an error occurred. Please try again later.’

Channel Intelligence, the global ecommerce marketing leader, has announced that the company was acquired by Google. Many well-known media sources have posted a press release received from the Channel Intelligence, but there is still no official declaration from Google side.

According to the words of Doug Alexander, CEO of CI and President of ICG, the team that was working on the Channel Intelligence has obtained rich experience and built a complex marketplace. He highlights the fact the entire success of the project is closely dependent of the team consisting of the talented and enthusiastic professionals.

According to fresh rumors spreading on several online resources, Google has an intention to invest more than $50 million in Vevo music video service. This assumption was made by Bloomberg BusinessWeek that bases on the statements of people closely connected to the affair. The source explains that this investment will drive Google 10% of the company.

As you know, Vevo is one of the most important partners of the YouTube video streaming service. It pumps music videos into Google’s major video site.

Recently, the biggest social network presented its Q4 earnings report in public. Everyone could see and greet Facebook with 40% profit growth that was a significant achievement after the scandal IPO fail. The most noticeable conclusion noticed while analyzing their financial report was the shift from desktop to mobile segment.

Another thing that is worth mentioning is the increasing users number that is now equal to 1.056 billion. This is 25% up compared to the previous year index.