'); var sidebar_align = ''; var content_container_margin = parseInt('290px'); var sidebar_width = parseInt('270px'); //-->
Twitter devotes its first ever TV commercial to NASCAR
Maybe illogical approach is the key to succes. Yes, Twitter is pairing with a national sports organization to advertise their hashtag pages. No, it is not Major League Baseball or National Basketball Association, as you might think.
The microblogging service has chosen NASCAR for its first ever TV commercials. The results of their cooperation can be seen below, and more to follow.
The large-scale show starts this weekend at the Pocono 400, and #NASCAR will cover it from the all the perspectives available: from drivers, crews and their families to commentators, celebrities and fans, all in a single timeline - the Twitter blog says.
So you'll become closer to everything ever related to the auto racing event, sportish or not. Hyping the race with Twitter is a good chance for NASCAR to compete for the audience with the ongoing MLB or approaching NBA Finals.