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    • June 5th, 2012 03:51 PM

    Russian Social Network Monitoring Systems

    There are ten main Russian monitoring systems that allow to find out information about targeted customers for different services and wares.

    Today every brand faces social network monitoring task. With the help of social media it is possible to find out the fullest information about services and wares audience, its opinion towards company’s work. So, there are some Russian monitoring systems and they will be listed below.

    Babkee

    This is one of the social network monitoring systems with the opportunity of free of charge usage. For example, in many other similar services free of charge period is limited within two weeks, but Babkee free of charge period is termless. This system is marketed as unique service of relevance message evaluation, its potential audience estimation. Personal adviser service is available for corporate rate users. The price is from 0 up to 29 900 RUB.

    BrandSpotter

    This system provides usual range of services such as expression emotional complexion, topics, platforms and authors statistics, competitors comparison. Several demo examples with statistics reports are available on the site. The price is from 31 500 up to 42 000 RUB per month. There is no free of charge testing period.

    BuzzLook

    This system is represented by processing toolbar in social media, forums, YouTube and Flickr. It is possible to follow the company’s reputation and competitors’ activity, to collect clients’ offers and to support brand’s on-line community with the help of this service. It also allows free of charge 14-days testing period after which it is possible to choose one of three service rates. They are Mini (3 topics, 2 users and 2 145 RUB per month), Midi (5 topics, 5 users and 4 394 RUB per month) and Maxi (10 topics, 10 users and 8 450 RUB per month). On the site it is possible to find necessary words references in 6 social networks in real-time.

    Buzzware

    This system created by Net Mind research company allows to monitor opinion, comments about brand, that have been expressed in the social networks and blogs. It also allows to monitor data within 1 year. Currently, according to the main page site post, order tacking is temporary unavailable. Still, the creators are ready to provide accounts individually, according to the letter request. The price is from 1 961 RUB per month.

    ExLibris

    This system offers the following services, such as keywords monitoring, themed digest on given topics, events calendar creation in certain branch, direct speech monitoring (brand representatives or product references monitoring), more than 100 TV channels, 40 radio-stations and also range of glossies, audio- and video-hosting monitoring. It is also possible to order free of charge testing with certain number of necessary criteria.

    IQBuzz

    This system monitors social networks all twenty four hours that allows to receive information in real-time. There is also an opportunity for joint work with the service and opening shared access to analyzed data to all who are interested in. The system identifies users’ messages key-note, analyze their authors’ sociodemographic features, basing on the information from social networks accounts. It is also mentioned on the site that there is an opportunity for free of charge seven-day testing. The price is from 3 500 up to 21 000 RUB per month.

    Kribrum

    The system allows to monitor and analyze references of brand, products or services, key persons, events, geographical names. Automatic algorithm allows to estimate expressions emotional complexion and to make interactive reports. The system also eliminates spam-messages and the very messages where brand reference is indirect, for example, “Let’s meet tomorrow at 8 o’clock by Alfa-Bank”.

    This system main peculiarity is special linguistic technology that is able to:

    • analyze correctly negation phrases (for example, such phrase as “it seemed to me that this was a good bank but it proved to be opposite” will be analyzed as negative comment though it has word “good”);

    • mark every object features in complex sentences (for example, in such phrase as “this provider has high speed but technical support is no good at all” positive comments will be marked as well as negative ones);

    • understand comparison and amplification (for example, “not the best choice”, “the most unsuccessful choice”, “Beeline is better than MTC”, “MTC is the best”, etc.).

    The data starts reflecting in the system after 2-4 hours of its publication. It allows to work with references almost in real-time. There is no demo free of charge version and the price is fixed individually, basing on selected criteria.

    SemanticForce

    This system main peculiarities are linguistic algorithm that provides received data high relevance and unstructured sources monitoring (for example, comments in network Mass Media and e-shops, more than 20 analytical reports). SemanticForce is integrated within such external systems as: KLOUT, Copiny and GoogleAnalytics. The price is from $250 up to $950 per month.

    Wobot

    The system creators insist on the possibility of finding the biggest reference amount with the help of Wobot. It is also due to the service opportunity to monitor all comments up to the year of 2005. Wide range of metrics is also available, such as engagement, users’ social graph and audience size. The very mechanism that allows to define message’s key-note is self-learning. It is also possible to add personal metrics according to the request. 14-days demo free of charge version is also available. The price is from 7 500 up to 29 500 RUB per month, individual rate is paid on agreement.

    YouScan

    This system provides reports of messages amount with keywords, authors, sources and key-note references. It is also possible to organize joint simultaneous work for several employees in the system. The first 14 days of using the system are free of charge. The price is from $1 990 up to $14 990 per year.

    It is also worth mentioning, that according to Aleksey Orap from YouScan, paid accounts give an opportunity to monitor bigger amount of topics, more users are provided with the access to these topics. There are also certain limits in free of charge systems, such as topic amount that can be saved in the system. On the contrary, paid systems save huge data store.

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