Social service Pinterest is becoming a top platform for ecommerce and the amount of those who use the service as the additional informational source increases.
According to Bizrate Insights service report, it is clear that many Pinterest social service users click on shared links. As the result it leads to conversion. The majority of Pinterest users simply take an advantage of the service in order to browse content but 26% of respondents do intended actions such as, for example, go to certain pages, sign up in services, subscribe for content or make purchases, in other words the very actions are carried out that bring to leads and transactions.
Companies using social services always tried to provoke interest among potential buyers. Social service Pinterest entirely suits for such goals and can draw a potential buyer near to the marketer. However, this survey has shown the main drawback and this is a problem of a potential buyer on the service support with the direct link to the marketer page. For example, 6% of respondents told that they had made purchase due to the information found on the service, still at the same time they had found marketers’ page by themselves. 27% of respondents were ready to make purchase but the link that they had found belonged to a different website. Clearly, that Pinterest functions as testimonial service that increases trust to brands.
Though the majority of Pinterest users currently do not make purchases, still, the amount of those who use the service as the additional informational source increases. Soon, consumers will not need to leave the service in order to make purchase.
News agency Brafton has also recently reported that Pinterest service has received $100 mln. of investments from Japanese e-commerce colossus Rakuten that could open for Pinterest the ecommerce door on its platform.