The New York-based product production development studio De-De introduced its first product called Thunderclap. Thunderclap is a site worked out to push users’ tweets to the masses. The working principle of the service is alike Groupon and Kickstarter’s.
Twitter is considered to be one of the best places where everyone can have a say. Although there is a possibility to publish your thoughts publicly, it doesn’t guarantee that your posts or statuses will be read by others at that particular moment you edit them. Your influence is hedged to whoever happens to be reading news feeds at the moment you are posting.
On Thursday ‘Thunderclap’, a new service worked out with hope to fix that, was launched. The site was developed by New York-based product development studio De-De and currently is running in beta version.
Hashem Bajwa, CEO at De-De, said that on one hand Twitter is a perfect way to push your thoughts to masses, but on the other it’s a rather tough way to be heard. Bajwa hopes that owing to their new product they’ll change the situation for the better.
Thunderclap’s way out is ‘simultaneous scale’, as Bajwa calls it. A working principle of the site is very similar to Groupon and Kickstarter’s one. A user should get a certain number of people to support his message through Thunderclap service by a certain date and time. If a user wants his message to be pushed to the masses he should get 500 supporters within 7 days after the message was edited. When a user gets a required number of followers, his message will be automatically re-tweeted by everyone who supported it by clicking the ‘Back this Message’ tab.
Thunderclap’s partners are people with strong social media followings, i.e. grand people. As of today the site doesn’t set a limit on the number of Thunderclaps per day, but it’s keeping it rather small not to crash servers. Moreover, the company said it would be checking the effectiveness of particular Thunderclaps as it starts its work.
Bajwa thinks that to have a successful Thunderclap one has to be passionate and strongly believe in an idea he wants to be herad. That’s why he said that the first people whose messages will be Thunderclapped would be Amy Winehouse’s father and Rolling Stone journalist.
If you have any messages you want to share with others and that are really worth hearing, Thunderclap is at your disposal. The site assures it’s able to ‘amplify any message’.