Browser Fights For Dominance On The Mobile Web Are Heating Up
The most powerful technology companies have started a fights between its browsers for dominance of the mobile Internet.
The fights between browsers are gathering pace again. Only this time the struggle is for dominance of the mobile Internet.
Among the participants of the fight are Apple, Google, Yahoo!, Microsoft, as well as Opera browser and Mozilla’s Firefox.
Bragging rights is not the only reason of the war start. The matter is that the company that has control over the mobile Internet is empowered to direct users to its own websites. Moreover, the ‘governing’ company is able to collect data that can be applied to targeted advertising.
Greg Sterling, Opus Research’s analyst, said that the mobile devices should be provided with browsers for survival.
According to StatCounter the global access from mobile devices, excluding tablets, doubled during 2011 up to 8.5% of all Internet usage.
The Google’s efforts were stepped up when early in this year the company released a full version of its Chrome browser for mobile devices.
StatCounter reported that by April 2012 Google-Android browser managed to occupy 21.5% of the mobile Internet. Referring to the research firm, Google’s browser has even overtaken Opera that, the former leader that had 21.3%.
Sterling noted that Chrome’s popularity is conditioned upon Android.
The third place belonged to the default browser on iPhones Safari (20%). At the tail of Safari there are Nokia and Blackberry.
Net Applications’ NetMarketShare survey’s data indicates that if take into account tablets, the dominant player is Apple with 63%, though Android is taking 19%.
Apart from the push of its Chrome, Google is improving its strategy of collecting information about users across platforms, in order someone searching on a mobile could get an advertisement on a computer, or alternatively.
And Google just finished its $12.5 billion deal to acquire Motorola Mobility, giving the California company the opportunity to create its own mobile devices that play into the strength of its software.
In the mean time Microsoft, so that to receive a share of the mobile web, is promoting its Internet Explorer browser for devices with Windows OS. However, critics note that Microsoft is putting bound to compatibility.
General Counsel at Mozilla Harvey Anderson in his blog post settled Microsoft harsh for that the company limits the ‘advanced’ capabilities for outside software. In such a way Microsoft, in practice, shuts out other browsers such as, for instance, Firefox.
Yahoo! was the latest who started to develop its penetration into the mobile web. Recently, the company introduced its Axis browser worked out for mobile devices.
Ethan Batraski, product management director at Yahoo! said that Axis was created to replace Safari.
Schachter claimed that Google reaps benefit from Chrome due to reduction of payments from ‘traffic acquisition costs’. Furthermore, he said that Chrome for iPads and iPhones could significantly cut what the company pay Apple.
The fight for dominance of the mobile Internet breeds questions about the world’s No1 social networking site Facebook, which is currently looking for a mobile strategy after its disastrous IPO.
The report goes Facebook is drew a bead on Opera which could help to solve the company some of its problems by offering a platform that get better data on mobile usage for targeted advertising.
Analysts say it wouldn’t surprise them if Facebook were to buy Opera.