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    • May 24th, 2012 05:28 PM

    Guy Kawasaki: Google Is My Second ‘Religious Experience’

    Guy Kawasaki told that twice in his life he had ‘a religious experience’: when he saw Macintosh and got acquainted with Google+ for the first time. For Kawasaki Google+ has a lot in common with Apple.

    During a fireside chat at the Google+ Photographer’s Conference held on Tuesday Kawasaki told that when he saw Macintosh for the first time ever that was a kind of religious experience for him. And now around 25 years later when he saw Google+ for the first time he got his second religious experience.

    At the conference Kawasaki guided a presentation on how to build your brand on Google+. So far, Guy’s posts on Google+ are followed by more than 2 million people. Apart from that, Kawasaki numbers 900K Twitter followers and a good deal of followers on Facebook.

    In his statement on Tuesday former software evangelist of Apple noted that up to the moment he got acquainted with Google+ he hadn’t been pondering about posting on other social networking services than Facebook and Twitter. But when Google+ came into his view it was as if scales fell from his eyes.

    The metaphor “the scales fell from one’s eyes” is also used by Kawasaki in his biography on his website when he tells about the first time he saw the Apple II.

    For Kawasaki Google+ has a lot in common with Macintosh. He said 25 years ago he considered Macintosh to be a better computer used by not so many people, in spite of the fact the so called ‘experts’ were predicting Macintosh wouldn’t live long. And now the situation repeats. Only instead of Macintosh here is Google+, he says.

    Kawasaki marks that Google+ design (the white space of it) is associated by him with an Apple Store. One more thing that attracted Kawasaki’s attention was the way Google+ engineers integrated photos into users’ news feed. He even called it a ‘religious experience’.

    Being in Macintosh team in 1987 Kawasaki published a book called ‘The Macintosh Way’ where he commented on everything they were doing with Macintosh. Currently he’s come to a decision to write one more book, this time about Google’s social networking service Google+ called ‘What the Plus’. The e-book is already available at $2.99.

    Kawasaki says that both his books (about Macintosh and Google+) show his strong affection towards these products.

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