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  • Google: Site Won't Have Lower Ranking Because Of Few Spam Links

    Matt Cutts announces that a couple of links which redirect users to untrusted web-sites won't impact on search results.

    On May 21, 2012 the Internet giant posted a new Webmaster Help video by the head of Google's Webspam team Matt Catts.

    In that video he discussed a problem that was on a lot of web-master's minds these days: 'What if one links to a qualitative page that later, somehow, becomes spammy?' All these fears were caused by the Penguin update, as the web-masters worried a lot about their link profiles.

    Cutts answered the following question:

    «Site A links to Site B because Site B has content that would be useful to Site A’s end users, and Google indexes the appropriate page. After the page is indexed, Site B’s content changes and becomes spammy. Does Site A incur a penalty in this case?»

    Summing up Cutts' explanation, it is clear that one shouldn't worry in such situation. If one has few spam or inactive links on his/her site, this factor won't impact on its position on search engine results page. But if one hides a whole bunch of spammy links then it might be a problem one should worry about.



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