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    • May 22nd, 2012 04:52 PM

    Yandex Reports About Improvements In Indexation Of AJAX-Sites

    The search engine announces about changes in the search robot and rules of processing the URL of AJAX-sites.

    It is known that the way the browser and the user perceive the content of one particular web-page essentially differs from the way the search robot "sees" it. Where there is the broad lands in the form of the convenient interface for the user, there is an empty place for the search robot.

    AJAX technology is widely used by site developers owing to its attractive opportunities. For example, with its help it is possible to develop interactive web pages which boast speed and productivity.

    However, while creating AJAX-sites one can use URL with #, but such URL is not used by the search robot. «As a rule, the URL part which comes after # is not taken into consideration. Therefore, instead of the URL http://site.ru/#example, he addresses to the main page of a site located at the address http://site.ru. It means that the page content can not be indexed and, as consequence, appear in search results», was told in official circulation of Yandex developing team. «We are glad to inform you that, starting from today, the web designer of AJAX-site can specify to the Yandex search robot the necessity of indexation, having supported the corresponding scheme in site structure».

    For this purpose it is necessary:

    1. To substitute a symbol # for #! in URLs of the pages. So the robot will understand that he can address for the HTML-version of a content of this page.
    2. The HTML-version of a content on this page takes place on URL, where #! is replaced by ?_escaped_fragment _ =.

    The search robot can successfully index the AJAX-site if one fulfils these rules. It is necessary to add that this news has caused ambiguous reaction among optimisers and web-developers. Not in all cases this update turned out to be a long-awaited and desirable guest. Some consider the new policy to be rather incompetent as there is a threat that doubles will appear in the search engine index. According to the majority of users' thoughts, Yandex considerably lag further and further behind the world's leader of search and makes changes, «cloning into Google». And it seems that more than one user will come to the same conclusion...

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