Google Grows Wiser 1000 Times With Knowledge Graph
From now the new technology "Knowledge Graph", designed to distinguish various meanings of separate keywords, been launched.
Search site of new generation is already here. Now. Today. The long-discussed semantic search — the company prefers the name 'Knowledge Graph' — is already accessible for users and the search site will never be as much as one used to.
Since today, the boundless open space of the search giant will work on the inquiry necessary to the user. For example, we type an ambiguous word "Kings" (it can concern both the royalty, and the sports term or cancelled TV-show). The new window emerges on the right side from inquiry and asks to specify the interesting area. One just needs to click the necessary variant and results will be given according to demanded inquiry.
To understand all importance of this change, it is necessary to be well informed about those global changes behind the scenes of the search site. As we were informed earlier this year, Google is switched from the simple recognition of keywords to more difficult identification of substances and relations. In our time "New York" is just so simple word combination. That is a state in the USA, surrounded by other states, the Atlantic ocean and with a whole bunch of other, accompanying distinctive features. It is direct transition from words to business.
For creation of such search, Google uses the information from the most various and popular databases: Wikipedia, Google Local, Google Maps, Google Shopping and, bought in 2010 , Freebase. For this moment, Knowledge Graph has the information about 500 million people, things and they, in turn, have at least 3.5 billion attributes. Great variety of things. And, according to Google, the users will see the results of semantic search as often as Google Maps. Actually, this update will have more influence than Google Images, Google Video, Google News, Google Books have had in total.
The positive side
In addition to the helpful window which will assist the user in finding desired results, Google also will give materials which anyhow concerns the given inquiry. For example, information search about Frank Lloyd Wright, will give out a short report, photos of the architect, his projects and, probably, some additional information. Potentially, the people searching for Wright are also looking for other notable architects and this innovation will be similar to the Amazon's which gives «people who liked this book also bought or searched for this one” references.
Also, the semantic search will give the results concerning primary inquiry. Thus, the results about the woman-astronaut, will contain the results about her space travel record because the searchers are most interested in these facts. InKnowledge Graph results of inquiry will be built in such a way to give the user more information.
Google has shown as an example «local amusement park». As additional window "roller coaster" is outlined, and, if one continues his search, he'll find everything concerning «coaster». It is the skeleton of knowledge which gives to the user all available information.
Needless to say, that all proposed information will be the result which is searched by the user. Wikipedia, known for its open-mind and the depth of knowledge, also contains misinformation. Google supposes such similar case, and, if there is an error, search site will take it into consideration. With this purpose an error reporting system is created.
The competitive factor
The main competitor of Google, Microsoft Bing, also has millions of entities, but he intends to concentrate on a smaller set of segments, which, as a rule, are searched by its users more often (that is: restaurants, hotels, films). Bing also will try to give out all relevant information concerning these segments. The search result for hotels, for example, could include reservation sections. And, while search Google contains now results Google+, last variant of Bing updating has moved social information to the right side of its search results page.
For now, it is unclear how Knowledge Graph will influence on the Search Engine Optimization (SEO) while many web sites tried hard to push their search rank ever higher.Also how this change in Google will influence on Google+ is unknown fact.
Eventually, Google becomes wiser and will stop asking for your help, to explain your question and will start to answer more complicated questions like "What is the coldest lake in July in the world?” It doesn't matter why you want it, the main thing will be that you'll learn it, using Knowledge Graph.
Knowledge Graph will be accessible for the USA (and on all Google platforms: desktop, mobile) within the next few days. Finally, it becomes global.
Therefore, try and comment on what you think about the new Google search.