Friendster Will Be Transformed Into Social And Gaming Platform
Friendster unveils its turning into a social discovery and gaming platform in Asia.
To change the site’s directionality wasn’t a spontaneous idea. The beta version of the new Friendster was launched in the middle of the previous year.
The revamped Friendster is mainly oriented on Asia, on users that are definitely keen on games and everything that is connected with it. Owing to a brand new user interface, Friendster customers can disclose new games of different genres. Apart from that, users have an opportunity to make new friends and keep terms with old ones.
Among the main Friendster updates are the following:
• Brand new user interface;
• Chat App for those who want to communicate with their friends while playing games;
• More than 50 online games of multiple genres (f.ex., card games, strategy, simulations, role-playing). It is planned that the total number of Friendster online games by the end of the year will be exceeded up to 120;
• The existence of bonus system. The system is about users will get additional points every time they add new friends, communicate with them, play games, in a word, for every activity performed on Friendster;
• Friendster users are provided with virtual currency with the help of which they, through a safe social web environment, can acquire virtual goods, for instance, online games, different applications etc.
Friendster numbers more than 100 million registered users. At present, more than 50% of them represent Asian region. Stats show that the most active users are from Philippines (13.27%), India (13.26%), Indonesia (11.79%), and Malaysia (11.28).
The modern social gaming site’s history dates back to 2002. Early in 2000 Friendster was considered to be one of the most prosperous companies that managed to win over the Web 2.0 movement. Back then Friendster users were able to talk to their friends online, to share photos and videos, to update their profiles etc. The year 2009 was marked by the fact that the company was sold for $39.5 million to MOL Global, one of the Malaysian leading e-payment companies.
Ganesh Kumar Bangah, Chief Executive of MOL Group in his statement said that Friendster was the first mover of the present social networking industry. It fostered the appearance of other social networking sites. Ganesh also noted that because of the growth of the global gaming communities the company was forced slightly to change its set focus so that to be able to meet competition.
According to MOL’s CEO, the main things the company got importance to while turning its site into a social discovery and gaming platform were the strongest Friendster’s asset that is its millions of users and MOL’s abilities as content and e-payments distributors.
The Friendster’s reorientation is considered to be rational as a number of Internet users obsessed with online games is constantly growing in Asia. Referring to Ovum, by 2016 there will be more than 1 billion online gamers in Asia. The online gaming industry is supposed to count $30.3 billion.