Statements and posters from individuals are featured on Tumblr, clarifying the importance of feminism. The posted statement vary from global to personal and includes “I need feminism because I want to be respected, regardless of what I’m wearing” and “I need feminism because it’s 2012 and only 3% of Fortune 500 CEOs are women”.
The ‘Who Needs Feminism?’ campaign started as a project for the students’ Women in the Public Sphere seminar course, with one single instruction: to concentrate on social change.
According to a senior at Duke’s Trinity College of Arts & Sciences, Amy Fryt, they have reached the conclusion that there is an alarming indifference on campus and on a wider social scale towards feminism. They also want to confront the current stereotypes regarding feminism and also to raise awareness surrounding the significance of feminism.
The 16 students involved in the Who Needs Feminism project all have different backgrounds, social groups and networks, allowing them to interact with a broader audience. Although students are all female, several transgender and male feminist have made posts to Tumblr. A male Duke student’s poster says: “I need feminism because too many people of my gender find sexual assault excusable on our campus.”
Initially, the project was intended to focus only on Duke’s campus but it quickly went way beyond that.
According to a junior at Duke’s Trinity College of Arts & Sciences, Laura Kuhlman, the Who Needs Feminism? campaign is about to be started by students from a number of other schools as well.
Kuhlman added that they have previously identified Facebook, Tumblr and Twitter as the most important element of their strategy through social media. These are the platforms which are most commonly used by college students, their first bet was Facebook but it seems that Tumblr is the winning strategy after all, she added.
Numerous users have uploaded photos of their own at Tumblr and thus it seems that it is the perfect way to encourage future discussion on the subject, without the impediment of previous moderation from Facebook.
All three accounts at Facebook, Tumblr and Twitter work together to best support the campaign. The Who Needs Feminism? team reports more than 4,200 likes in first 36 hours of the launch of the campaing. As of two days ago, their Tumblr page registered 30,000 pageviews was accessed from 2,509 different cities and earned nearly 13,000 unique views.
At this time, their Facebook page has almost 8,000 likes and still counting.