Google Play in Front and Center - Selling Content Now Rules?
Google is steadily hading to the declared goal of Larry Page which is a “single, unified, beautiful product, across everything". The changes started last year, when all major Google products including Gmail, Maps, Search, Reader, Translate, YouTube etc. Google launched a black navbar, which was later announced to be removed. However, eventually the navbar remained. Next, it was the announcement of Google Play.
Over the last year, the Android Market suffered several changes as well, being redesigned and new content added on top of apps. Google is trying to create a digital media hub with Android Market being a platform for mobile where Google Play has its well determined place. It is obvious that Google is heading towards a cross-platform.
The internet giant plans to promote all its products through instances and screens, improving visibility and also trying to gain a higher number of users to premium content. The company also shifted to direct-to-consumer content sales throughout last year, with Google Play offering an obvious alternative to iTunes. Google provides an open cross-platform – where users can purchase music or rent movies - without having to actually own an Android device, which is browser accessible and cloud-backed.
Well, just how serious is Google about its new content initiatives? Google Play is now present on the navbar, which is at the top of Search and several other Google products, being in the front and center. Google Play is well visible as it is placed between Maps and YouTube.
Naturally, opinions greatly differ on the Google’s navbar. Some say it is just an ever-present advertisement for all major Google products, while others claim it is just taking up space.
Still, basically it is just a slightly modified previously existed navbar and it is definitely not a major disturbance. There is still room for numerous improvements especially regarding the Play’s content accessibility outside the US and a few annoying bugs in some places.