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    • February 28th, 2012 12:37 PM

    Social Search Engine Apps Now Possible For Google Thanks to Chomp

    It was recently learned that Apple allegedly paid nearly $50 million for Chomp and all of its employees. While the amount is currently unconfirmed if this is indeed true it will give Apple the upperhand in the market since Chomp offers both Android and iOS apps. They also offer a desktop site which is provided to solve any problems of the app discovery.

    Chomp is often referred to as the “Yelp for the app store” and can be described as a search engine due to the reliance on reviews uses ad the ranking signal and the users who are regular users. Ben Keighran the CEO of the company and the CTO are currently working on the iTunes/Apple by implementing the infrastructure that Chomp will be bringing over to redesign the app store completely in the near future.

    Since Apple was unable to successfully create the social network with Ping for iTunes they may benefit from buying Chomp because it will possibly give them a second chance to do so using the company and Keighran.

    The new improved iTunes store will offer a more advanced search option comparable to the way Chomp currently is. We will be hearing more about the SEO for Chomp (and iTunes) in the near future with the possibility that Chomp will actually spawn a mere cottage industry.

    It’s known that the technology that is offered by Chomp has also been adapted by Verizon’s app store. More than likely as time goes by the relationship between Verizon and the Android version of Chomp will decline. It is possible that Apple may choose to keep Chomps current connections with Verizon in order to preserve their relationship.

    It has been reported that Chomp took approximately $2.5 million from investors and if the accuracy is correct then the nearly $50 million acquisition price will be an excellent return for any one that is involved. Since Apple seems to have nearly $100 billion cash that is ready to be invested the CEO, Tim Cook, has made everyone aware that he will be more flexible with what the money will be used for than the previous founder Steve Jobs who was more conservative. However, since Apple has purposely made irregular acquisitions over the past few years it may increase under Cooks supervision.

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