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The article we want to speak about is dedicated to link-building predictions by Eric Ward for 2012. Before that we will analyze some of his predictions appeared over recent years.
First of all, it was completely wrong to think that search engines would devalue footer link networks. You can check it out in the blog post by Joost de Valk. As far as the prediction for next year goes, the author believes that the footer links will hit the ignore bucket. We can’t say that the mentioned tactic is new. It has been in use since the 90s with “free web counters” that sneakily linked to other sites. Some specialists thought that footer links would be surely blown up. But it has turned out to be a wrong assumption.
Let’s pass on to directory links. The author was partially right in a supposition that general directory links would lose the value. In spite of the fact that some of the worst directories have died, there are still sites improving their rankings by means of submissions to weak no-name directories. Of course, it will stop, but as we can see not in this year.
We do hope that 2012 will become the year the generic link directory to nowhere and everywhere stops having any effect at all. How can any algorithm take seriously a directory that nobody uses with the exception of the people submitting links to them?
The name of the game here is curated verticality. And it’s what Eric Ward has been going after since the day he started in 1994.
Try to name one single mass general directory that comes close to truly organizing and cataloging the Web. None of them can. It’s obvious that single source directories are antithetical to the nature of the web’s design. The author thinks that thousands of small highly curated resource lists will appear. Although, such lists already exist.
For his recent project the author gathered about 80 veterinary resource collections based at .orgs, coms, and .edus. These are small curated lists and they matter more that you could think.
Look at the link on the bottom right: Veterinary Product Vendor Sites.
What would you choose: this link or Link-O-Matic?
Another wrong assertion concerned Facebook brand pages. People who had thought that all companies with a well trafficked website would do without having a page on Facebook have been mistaken. It’s so at least for the most part pf brands.
Eric Wars supposes that all companies will have their Facebook page by the end of 2012.
Twitter was considered by Mr Ward to have a rather small effect on organic search. It has been proved.The only thing that should be mentioned here is that people with Twiter credibility will see their profile rank high. As for Eric himself, his twitter profile ranks at position 4 for a query on his name. The author admits that he has done just nothing for that except being attentive to what he writes and whom he follows.
We tend to think that people will understand that to have any influence at all, you need have more followers than you follow, and you need to tweet about some other things than how great your recent post was. Share only the good, and the followers will surely come.
Eric Ward also predicts that the services like these below will start to vanish.
BizzTeams wish you all a great 2012!