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- December 22nd, 2011 06:55 PM
Iconic Yahoo Billboard Is Taken Down
SAN FRANCISCO -- A familiar piece of San Francisco's urban landscape is coming down.
The purple, neon-lit Yahoo billboard that motorists could see as soon as they approached the Bay Bridge was dismantled Wednesday, after decking the busy highway for 12 years.
The advertisement resembled a retro motel vacancy sign, sporting the slogan, "Yahoo! Where the world checks in daily." It appeared in 1999, when the Sunnyvale-based Internet search company was still in its youth and leading the dot-com boom.
Nevertheless, due to tougher competition and shrinking revenue, Yahoo has pulled out of the prime advertising spot.
A Yahoo representative told the San Jose Mercury News that the company is focused on "new and innovative ways" to market itself.
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