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SteelHouse Captures Award at the Internet Advertising Industry’s Biggest Show
NEW YORK (Nov. 11, 2011) – SteelHouse (www.SteelHouse.com) announced that the company won ad:tech’s Innovation Award, its 8th product award of the year, for its innovative Behavioral Commerce Platform.
The company won the award at ad:tech New York 2011 – the largest gathering of digital marketers from around the world. “SteelHouse has been getting recognition for our Behavioral Commerce Platform all year and winning ad:tech tops it off. This validation of our technology, and the Retargeting and Real Time Offer products we've built on top of it, continues to drive huge growth for our business," said SteelHouse CEO Mark Douglas.
SteelHouse clients have clearly benefited from its Behavioral Commerce Platform and products. Clients have generated triple digit increases in incremental lift and click-to-conversion rates of up to 42 percent, meaning roughly 1 in 2 clicks result in a sale. This performance is achieved using the company’s award-winning Real Time Offers and Retargeting products built on its Behavioral Commerce Platform.
SteelHouse is pioneering the emerging field of Behavioral Commerce – giving offers to shoppers based on their shopping personalities and buying behaviors, and delivering those offers anywhere on the web through any device. eCommerce companies use SteelHouse’s Behavioral Commerce Platform to first understand the type of shoppers that visit their sites, and then to develop offers that they can launch immediately toward those shoppers based on their shopping personalities and buying behaviors.
SteelHouse™ (www.SteelHouse.com) is pioneering the emerging field of Behavioral Commerce, enabling online retailers to deliver offers to their shoppers based on their distinct shopping personalities and buying behaviors – immediately – anywhere on the web through any device. SteelHouse products, Real Time Offers and Retargeting, enable eCommerce sites to direct shopper behavior on and off their sites. With SteelHouse marketers for the first time can truly understand who their shoppers are by their shopping personalities and buying behaviors and – just as important – act on that intelligence right away with offers that will increase their conversions, sales and revenue.
Investors include Silicon Valley legend Ron Conway and venture capital firm Baroda Ventures. The SteelHouse team includes veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, Calif.