InfiniGraph: Content is Important. Just Manage It!
What changes in Content Marketing today? Chase McMichael, the President and CEO for InfiniGraph, desribes current trends at Silicon Valley Innovation Summit in California (Mountain View) which took place on July 24th, 2012.
InfiniGraph is like Klout for content, and Comscore or Nielson for content marketing competitive intelligence. Marketers are drowning in social data and need a way to remove human guesswork when determining what's most relevant. InfiniGraph gives them a real-time million-person focus group. InfiniGraph solves the trend identification and content discovery problems, ensuring that content marketing campaigns have more emotional impact with consumers and achieve higher degrees of engagement.