Google Claims That a Number of Mobile Searches is Rising. Constantly
Google has taken a study and, as a part of this study, learned large spikes in global mobile search volume during the 2012 Olympic Games.
While users are watching TV, they look for information about events, athletes and records on the web and they perform this on their tablets and smartphones. Actually, while the Games, there was a great number of searches, performed on tablets and smartphones more than on computers. Talking about figures, comparatively to the last week Olympics related searches on smartphones and tablets grew by 10x:
'We’ve crunched some data from the past week, and the opening ceremony is a great illustration of how mobile devices have taken center stage. Fans turned to their smartphones and tablets to find more information about the incredible feats and celebrities that they saw on screen.'
In the infographic below there is a snapshot of the percentage of total searches that occurred on smartphones and tablets during the first two days of the Games, for Olympics-related searches.
Additionally, Google examined global Olympics search share and noticed an amusing fact concerning island nations:
'On mostly of the islands, tablet search share was almost equal to smartphone, or in some cases even surpassed it. This is different from most other countries where smartphone search share is typically significantly higher than tablet.'
Google supposes, that this happens because of tablet-toting tourists on summer vacation. Using tablets, you can always stay informed and find any local information you want.
If marketers leverage every great event with relevant content on a site, positively it will cause the growing number of smartphone users that search for trending things.