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    • August 10th, 2012 04:17 PM

    Online Advertising is Expected to Grow 26% by the End of 2012

    Online advertising shows reliable growth, among social media sites Facebook is getting most attention from the marketers.

    U.S. economy may be recovering more swiftly than it is expected worldwide, as the majority of media buying agencies are optimistic in their revenues forecasts for the remaining months of 2012, according to STRATA survey.

    Many businesses will turn up their ad spendings due to political campaigns and winter seasonal holidays. But non-political advertising will also advance with online advertising getting its piece of money pie. It is showing a reliable growth for long, and is assumed to grow 26% by the end of the year.

    In the field of social media marketing none of the services can compete with Facebook so far. As much as 87.3% of marketers buy advertising on it. It may sound unusual but the prevalent reason of placing ad campaigns on Facebook is to form consumers' awareness about the brand, according to the separate research.

    Visibility in social media contributes to the web visibility in whole what converts in traffic and business growth. Thought Twitter is actively expanding globally both on desktop and mobile, it is used by 38% of advertisers, informs STRATA.

    Google+ with its 18% marketers' usage should be aware of competition with Pinterest (15%), turning into top platform for e-commerce. Foursquare which has recently introduced «Promoted Updates» ad program is popular with 7% of the advertisers.

    What social media do you prefer to advertise in? Share you thoughts in comments.

    Bizzteams.com

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