Amazon Remains the King of Shopping Research. Google Cedes
Recently Forrester research company published a report according to which 30% of all online shoppers in the world choose Amazone.com retailer for starting products research. It's a great thing for Amazon as comparatively to 9% of all U.S. ecommerce revenue gained in 2001, today's figures are more than 19%.
Talking about the search giant - Google: it was mentioned that 13 % of potential byers like Google to be the first stop shop for product research.
But there is one confusing thing. How did Amazon manage to gain all those sales benefits all alone? But it is not like that. The thousands of merchants, selling on Amazon and gaining benefit, have helped Amazon. Nevertheless, it sounds strange as Amazon's customer standards are incredibly severe. Very often retailers get the short end of the stick. Since the day retailers were given up rights to all sales records posted on Amazon, the retail giant can control the entire situation with these sales records and choose whether to expand their own fulfil or not. It is the reason why the mass of retailers search for another place to list their products.
Google Shopping becomes a retail store network and new sales tax laws are two other big bugs that will influence Amazon in the near future as well as they do today. Actually, Amazon pays Google tidy sum to make all the Google shopping traffic sent their way.
No mistake - Amazon will remain the giant in the ecommerce world for a season. Its low prices, nice shipping services, and simplicity in accessing product and seller reviews will do service for Amazon. Forrester’s report demonstrates that Amazon's customer-oriented pattern of conduct proves its value.
There is just a softball question why the retailers don't imitate this style and simply improve it.