Do Google Panda and Penguin Help the Mankind or Just Cause Harm to SEOs?
We asked this very topical question to many famous exhibitors at Online Marketing Show in London on June 28, 2012. And that's what they professionally answered us. It appears that if you are a good SEO, then no one can harm you, and even Google Animals won't eat you up
Google Panda is a change to the Google's search results ranking algorithm aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. Google Penguin is a code name for a Google algorithm update aimed at decreasing search engine rankings of using black-hat SEO techniques such as keyword stuffing, cloaking, participating in link schemes,deliberate creation of duplicate content, and others.
You can also watch many professionals answering other BizzTeams' topical questions one by one: