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    • July 24th, 2012 02:22 PM

    E-Mail Client Sparrow Joins Google Products Family

    With Sparrow in the pocket Google may get Apple iPhone users, as none of e-mail services can rival Gmail so far.

    The second popular after Mail.app iOS e-mail client Sparrow was bought by search giant Google. The company shared the news in its official blog:

    “We're excited to announce that Sparrow has been acquired by Google!

    We care a lot about how people communicate, and we did our best to provide you with the most intuitive and pleasurable mailing experience.

    Now we're joining the Gmail team to accomplish a bigger vision — one that we think we can better achieve with Google.

    We’d like to extend a special thanks to all of our users who have supported us, advised us, given us priceless feedback and allowed us to build a better mail application. While we’ll be working on new things at Google, we will continue to make Sparrow available and provide support for our users.

    We had an amazing ride and can't thank you enough.

    Full speed ahead!”

    Dom Leca
    CEO Sparrow

    The competition patent wars between Internet giants seem to continue. Unveiling iOS6 in June, Apple informed that the app of its own will replace Google Maps in the new operating system. One can assume that nevertheless Google has a good chance of “binding” iPhone users to its products with buying Sparrow, as Apple will hardly develop its own e-mail service equal to the popular and functional Gmail in the near future.

    Again, the newly released Google Chrome for iOS received a rather warm welcome from the owners of iPhones, iPads and iPod touches due to the browser speed.

    It's interesting to see the Apple's reaction to the Sparrow's acquisition, and to know what Apple is going to buy itself. Since Instagram is bought by Facebook, may Apple eye buying Pinterest or Twitter? The rumors about Twitter are already in the air.

    In any case one should hope that such acquisitions will be beneficial for all market players and the end users.

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