After Betaworks acquired Digg.com previous week, the media-company claimed about its future plans concerning Digg.com. Betaworks’ aim is to turn Digg.com into the best social news site and compete properly with Reddit, the current leader of social news sites.
Previous week a well-known social news site Digg.com was announced to be bought by an American media company Betaworks only for $500,000 . However, it appeared that the site was sold not to one company but to several ones. Betaworks became an owner only of the domain and copyright of the former Digg.com.
As part of the development of its new project the company Betaworks appeal to its users and readerі to “Rethink Digg”. In its blog the company wrote it became a new owner of the social news sited Digg.com and is going to turn it into a startup again. Betaworks also added that in six weeks they are planning to create a totally new company.
According to Betaworks, August, 1st will be the day when the world will see a new v1. The launch of the new v1 is supposed to be the first step on the way of turning the current Digg.com into the “best place over the Internet for search, reading and sharing the most interesting and amusive stories and news”.
Before the engineers of News.me, the current service of the media-company, the task is set to ‘rehash’ Digg.com into a new news service. There are several principles the engineers should pay attention to while rebuilding Digg.com. Among them are the following:
• Facilitated search, reading and sharing of the most interesting and often talked stories on the Internet;
• Compatibility of the service with any devices: inbox, smartphone, Web page etc. It’s crucial that news and stories should find users, wherever they are;
• The ability to share on such networking sites as Twitter, Facebook and e-mail.
On the basis of these principles the News.me’s engineers hope to restore Digg, continuing, of course, their work on the improvement of its news service for mobile devices News.me. In the end, Betaworks is planning to integrate News.me and Digg.com under the only brand “Digg”. The media-company is willing to ged rid of that negative reputation Digg.com has received over the years of its existence and lay the foundations of a ‘new development stage of Digg.com’.
In any way, on August, 1st users will be able to evaluate Betaworks’ pains totally to renew Digg.com and decide whether it’s worth checking out or not. However, it should be also mentioned that currently the leader of social news sites is Reddit. To become a competitive site Betaworks has to thoroughly work on Digg.com.
For a better “Digg’s Rethink” Betaworks asks its users to fill out a short survey where they have to point out what they expect from the revamped Digg.com.