BizzTeams forums

    • July 10th, 2012 06:44 PM

    New Bing Option For Marketers

    Bing announces the actuation of ad rotation to help marketers distribute content more effectively.

    In Advertising adCenter blog Bing informed about a new feature rolling out that will help marketers divide ad content effectively than before. Now marketers can with the help of this option to highlight ads that perform good and also to distribute content more effectively for driving traffic to large quantity of landing pages.

    The highlighting of pages that perform well is a good idea, but marketers can disclose they may increase the performance of their ads by improving the content on the bad landing pages. By the way, don't expect the factual ad copy that appears when a potential buyer sees the ad to be so amusing. Occasionally, a focus on the paid search ads which boast best performance, can be optimal, but one must remember that content quality improvement is equally important.

    Marketers expecting improvement of all their paid search campaigns' visibility must focus on a content marketing strategy - that will guarantee users the interaction with good articles, blog posts and landing pages on sites.

    Bizzteams.com

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