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    • July 9th, 2012 05:48 PM

    Google Search Results Can Change

    The patent granted to Google, can make search results of the largest search engine similar to serch results of Wikipedia online free encyclopedia.

    Last week, on July 3, 2012 to search giant Google was granted a patent for “Organizing search results in a topic hierarchy“. Here an abstract from the patent:


    “Methods, systems, and apparatus, including medium-encoded computer program products, for searching a data set and returning search results organized in a hierarchy of categories are disclosed. A set of categories is provided for organizing a set of search results, wherein each category is associated with one or more search results. The set of search results is organized into a hierarchy of categories, the hierarchy including at least one category from the set of categories. At least a portion of the hierarchy of categories is displayed and a user request to modify the hierarchy of categories is received. The hierarchy of categories is modified in accordance with the user request.”

    Well, it reminds the directory concept which will control users possibilities to change and affect categorization of search results. Probably, it will be like "the human-like" approach to search results, similar to Wikipedia Internet-encyclopedia approach.

    Bill Slawski, the editor on SEO by the Sea has commented it in a such way: “When you search for information about "jaguar", Google can show you a row of categories and you can click to select a category. If you haven't found data you liked, Google gives you a chance to add your category. The category that one adds, becomes the personalized result that can see only you. If a certain amount of people add a particular category, possibly it might be visible to the other users. Each category can be connected to one or more search results. Also, categories can be organized into a hierarchy of categories. For example, there there can be 'sports' category similar to the word, and the NFL football team like the racing team, and a large number of other teams named "Jaguar\Jaguary" can be offered. There can be other lower 'sports'categories, such as “football”, "races", and others. The user can not only add categories, but also can modify this hierarchy of categories.”

    Well, it was not informed that the given patent contains any hints to a way Google is making some implementations. The patent has been failed in 2008 and many things happened to search since then. But this is not the first announcement about users' ability to control things that appear in search results.

    One user has commented on Slawski’s post, saying that this patent reminds another Google project - SideWiki. Sidewiki was a browser extension that allowed anyone logged into a Google account to make and view comments about a given website in a sidebar launched in September 2009. The project discontinued its work in September 2011.

    How Google developers will change search results having the granted patent? How will it look like?It needs reminding that this spring the largest search engine has announced the new concept of search and launched Knowledge Graph semantic search.

    Bizzteams.com

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