A Piece Of Advice For SEO Campaigns: Be Focused On Smartphone Users
There is a growing tendency in the world that larger number of users continues to use mobile devices for accessing the Internet. SEO campaigns can reach an incredible success if they make allowances of increasing popularity of mobile search.
There is a hypotheses in the recently published report from comScore company that targeting smartphone users can discover new media marketing efforts for different companies, as the growing number of the entire mobile phone market keep using various web channels with increasing frequency. In addition, Android’s rising popularity makes Google SEO even more appreciated to businesses because of the full integration between the mobile OS and the search engines people prefer to use most of all.
Well, what's next? In comScore report there are the following figures: at this date Android numbers 50.9 % of utilizable smartphones in the USA. These mobile phones take on among users not only in thee United States but in the whole world. As the result the benefit of targeting mobile users will run higher. By the way, BIA/Kelsey reports that mobile search will account for 30 billion queries in 2012.
Another stats: the total number of smartphone users permanently accessing the web from their devices amounts 49.8 %, in other words - smartphones amount approximately the half of the entire market. Additionally: the growth of social media use – 36.7% of mobile phone users prefer to access social networkings via their mobile devices. Web marketers have a lot to think about, haven't they?