Twitter social microblogging service has officially cut off its partner relations with LinkedIn social network.
Twitter has officially announced about its stopped partnership with LinkedIn. Within the partnership, Twitter allowed LinkedIn to post users tweets inside of social network activity stream. Such very posting, however, did not include a range of new options, available to the users of original microblogging version.
According to the Twitter representatives, absence of expandable tweets, threaded conversations and Like-click opportunity on the LinkedIn pages seriously spoiled impression of the service. Michael Sippey, Twitter consumer product lead, has mentioned in a company blog post,
“Ultimately, we want to make sure that the Twitter experience is straightforward and easy to understand.”
At the same time he has also added that it does not matter whether a user is “on Twitter.com or elsewhere on the web.”
Twitter loss can negatively influence on LinkedIn users’ engagement extent because tweets were an essential share of LinkedIn published content. Nevertheless, the social network representatives think that LinkedIn Today service that originally was partially filled with Twitter messages will not be affected by changes. LinkedIn spokesperson has also told,
“Tweets have not been powering LinkedIn Today for some time.”