In this article the various strategies and tactics, that will help rank YouTube videos inside the YouTube video search engine, are described.
YouTube is considered to be the second-largest search engine in the world, according to information from Alexa.com. One way or another people come to YouTube to search for “infomovies” when they need information in video format.
What are “infomovies”? In some way it can be named an article in the form of a video. Also, infomovie can be called as the audio and visual reproduction of information. As a rule infomovies are accompanied with slides that contain text, images, and a voiceover.
At this time video rankings in YouTube are not such competitive as article rankings in Google’s index, but soon it will be more complicated to rank one's video on YouTube first pages in search results as a growing number of people modify their articles to infomovies.
The steps that help you optimize your YouTube videos for search.
1. Apply proper video filename
It's not a secret - if you're uploading video about some person, Nikola Tesla for example - the name of your video should sound like “nikola-tesla-biography.avi.” So, remember that your must name your video according to the topic of this video.
2. Start first with your keywords
The YouTube search algorithm will notice in ranking your video if you have an effective and compelling title. Well, at first you must insert your main keyword in the title, description, and tags up front.
3. Keep in mind keywords in your video voiceover
Your infomovie can't be created without a script from which you've made the video’s voiceover. The script is an article with small modifyings to make a voiceover suitable for a video. By all means, your personal video script must include the main keywords for your topic.
“CC” denotes closed captions. Google has originated the speech-to-text conversion technology it converts the infomovie’s voiceover into captions. We know that Google is regularly trying to provide the customers with the most relevant results.
So, if you include keywords in your voiceover scripts, voice-to-tect technology will pick them up and use - that means high ranking of your video in the YouTube search results.
4. Download a transcript file for video captioning
The script file is also the article from which the audio file for the infomovie was created. YouTube suggests us the option of downloading transcript files for our videos. It is a fact that YouTube notates the captions file of a video, and applies this information to help identify the keyword relevancy of this video. If you upload caption transcript it will be better as you can totally control the things that might appear in your video captions.
For uploading a transcript file, just click on button “Edit” for the video in your YouTube video manager. Click on the Captions tab. Below the Add New Captions or Transcript header, select Transcript File as the Type, and download your script file. For checking this, just click CC button on the bar and the words will be displayed in exact sync with the audio.
5. Create power channel on YouTube
Create a channel for every division you’re providing through YouTube. You must have an authoritative with lots of videos, subscribers and your videos will have good ranking in the search results.
6. Download videos recurrently
You must keep your channel fresh and that is why upload videos regularly — that will help your video have much SEO power. If your channel is not uploaded for a long time it will lose it rankings in YouTube.
7. Answer the comments to videos
Don't neglect YouTube's rule: “Respond to comments in the first few hours after you publish a video. These first viewers are your core audience and building comments early helps increase the video’s ranking in search.”
8. Don't forget about playlists
Playlist is a special feature: users can form different lists of videos — even collections across YouTube. Adding your video to a Playlist is increasing its SEO power. Playlists are considered to be social signals about popular or\and valuable videos among users.
9. Promote different social signals
You created a high-quality video? Ask people to take the actions on it! The more likes, comments, favorites and responses on your video - the more benefit. But be careful and don't overdo with incentivizing people to comment\like your video. Such kind of activity as against YouTube's terms and conditions and it's penalised.
10. Promote off-site backward references to your videos
Blog about your video, share it on your Twitter\Facebook profiles and introduce your video URL to social bookmarking sites. Backlinks from various sites = better rankings by YouTube's algorithm.
These ten practical suggestions will help you better YouTube search rankings for your videos. Have you tasted these tips?What do you think about them? Maybe, you have your own method?