Smaato (Mobile Advertising): We Need to Understand Consumers
Smaato, a pioneering mobile advertising company, answered BizzTeams questions at ad:tech Singapore 2012 EXPO. Marcus Tan (Managing Director APAC) is talking. The consumers are unique. They use mobile phones. If you are a marketer - get to know how to benefit from Mobile industry!
Smaato operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with 50,000+ mobile publishers and app developers. SOMA’s unique feature is the aggregation of 80+ leading ad networks globally to maximize mobile advertising revenues with the widest range of SDKs for all smartphone platforms.