Bing's search results are considered to be among the most accurate data in the Web.
In the recent report of Implied Intelligence company the local results from Bing search were considered to be among the most accurate on the web, behind Superpages, Yellowpages and Google Maps. This might be a sign for local marketers to be more serious about Bing SEO. Also the study showed that Bing now complies well with directing users to the relevant information, and it’s the most probably that local results from Bing will become more intelligent because of the recently announced partnership with Yelp. Even now its results are judged on a scale of one to five.
While the search is becoming more popular among consumers, providing relevant information regarding businesses quickly turns be the most important task for search engines. Google, Bing and other search engines can gain their reputations with consumers by supplying with accurate local listings. Besides, more than half of Americans use general search to find interested information on local businesses.
Well, Bing seems to fulfill its promise and pleases the users and web-masters, gaining more and more recognition and popularity and with all these stuff he challenges Google.