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    • June 15th, 2012 05:21 PM

    Yandex And Google: The Highlights Of The Changes For May

    Internet-giant and the most popular search engine in Russia have shared their achievements for May.

    Let us start with Yandex. It takes a lot of intensive efforts to catch Google that progresses at a great speed. That is why Russian company prefers to act carefully and a bit at a time. For improving its services Yandex made in May such steps as:

    Began to degrade the delivery of the sites with false pop-up elements. The searcher strongly recommended the SEO-experts to check up the sites on presence of similar put-up affairs and to remove them. Undoubtedly, from users' side this is a great virtue.

    In its turn, Google launched the updated version of Penguin algorithm. Apart from shocked and overset web-masters, we mean Black hat SEO attempts, the algorithm undermined small Internet-business and free web directories.

    Yandex updated its Intent-based search program. Now Yandex's search suggestions service gives immediate answers to the frequently asked queries before a user finishes typing them in the search box. At this moment this search gives instant answers to the frequently demanded questions on the most popular topics like city and country telephone codes, national currencies, authors' names etc. Yandex developers promised to increase the factual database in the future.

    And Google launched the new concept of the updated search – the semantic search Knowledge Graph, designed to understand the difference between different queries and to narrow the search results to the desired one for giving the most relevant answers to a user. The new search made a noise in the world and raised such complex problems as how this might affect information sites like Wikipedia and Google's desire to dominate in the Web.

    Also Google announced that it began detecting damaged content on hacked pages and presenting a warning on search results. In the future the search-giant promised to expand to the deeper pages.

    In the “Security” section Yandex began showing the infected sites to help the web-masters to remove the malicious code on-line.

    At the end of the month Google announced that soon it would start awareness-raising program implementation, aiming to notify users that Internet connection can be lost because of DNSChanger Trojan Infection. Also Google provided very important updates: better demotion of layout constant anchors in alternate title generation; alternative title generation improvement; activating alt title when HTML title is cut down on.

    Russian search engine improved its search robot and the rules of processing the URL for better indexation of AJAX-sites. Not all optimizers were glad to find out this fact and some of them even commented on the “Yandex is cloning Google”.

    One more update happened in May, too. It had exploded the whole cyberspace. It was Google's improvement of the tool-bar PageRank on many sites.

    In Google's report for May there were the following changes: local search improvement for tablets, improved detection of searches looking for fresh content, updating the ranking for news results and many other things. As well as these ones, at the end of the month Google launched a new project of "World Wonders", aiming to help any user discover unique world sightseeings.

    The Internet-giant seems to pay its given epithet “the giant” and is considered to be beyond any competition. Every day we observe its updates while Yandex presents the novelties to the users occasionally. But one mustn't rank Google among the undisputed leader as both Penguin and Knowledge Graph have the reverse sides of the medal. So, whose behavior strategy will prove to be the best, who will equal the hopes and who won't? We shall see...

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