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The Google financial state is flourishing. The company has recently revealed its Q1 earnings report that turns to be a surprise for commentators. The first quarter revenue of 2013 bits the numbers of the previous year. It rose 31% and complemented $13.97 billion.
The increase in the paid click sector that includes ad clicks on Google sites and Google Content Network is 20% compared with the previous year first quarter. Moreover, it is 3% up compared to the precedent quarter.
The new report released by eMarketer agency summarizes the role of mobile devices in e-commerce. The researches claim that 15 percent of online sales will be made via mobile devices. The total revenue of the mobile e-commerce retailing will reach $39 billion by the end of 2013.
Tablets will become the prevailing tool in m-commerce. 65% of online consumers will use them as tools for online purchases. The rest of users will use mobile phones for these purposes.
In March, Vimeo has launched a new video service for professional creators in order to allow them to sell their works on the video service site. The video watching is paid there. The payment settings can be modified by the video creators. Moreover, they get 90% of the overall profit earned from video watching.
In a month, the Vimeo service has decided to share their first results after the launch of the paid video watching. The company says that professional creators have already uploaded hundreds of commercial video reels. This has brought first fruits and provoked a social buzz around the Vimeo On Demand platform.
Marissa Mayer, Yahoo’s current CEO, unveiled two new features as part of the Digital Content NewFronts, in an effort to engage more advertisers on April 30, 2013.
According to the company’s Vice-President of Product and Media Mike Kerns the Yahoo new ads are a reverse side of the revamped front page that was launched in February. Kerns said that the main idea of the newly introduced formats were to raise investments into new advertising experiences.
LinkedIn social network continues improving users experience on LinkedIn Today platform that provides fresh news within the network. May 8, the news service has got another redesign.
This new change in LinkedIn Today was implemented with the help of Pulse team (the startup that was recently acquired by LinkedIn).
Several weeks ago, Facebook has launched its original Facebook Home application designed to partially substitute user’s home screen on the mobile device being an integrated part of the Android operational system.
Revising the first feedback, the application has got on Google Play not as positive and high ratings as it was expected. In a week after the launch, the average mark was 2.4 out of 5 possible stars.
We reported recently that YouTube video hosting platform was on the way to launch paid subscription for limited number of channels that will be ad free. May 9, the new service was launched in the testing mode. Users may experience 53 paid channels that transmit videos without advertisements. The month payment is $0.99. Before the subscription for these channels, you may use a 14-day free trial.
The paid subscription can be maid via desktop only. But it does not restrict you from watching paid videos on your mobile devices – tablets or smartphones – or TV. YouTube representatives say that the mobile subscription option will be available soon.
Google has held a new sponsored research that concentrates on the mobile shoppers and their buying habits. Nowadays, Internet people more and more often prefer mobile shopping to real malls and other shopping centers.
79% of mobile devices owners make online purchases one per month or week, or even much more often. But, before they pass a long process of market investigations called pre-shopping stage, they use their mobile phones to indicate work hours, locations, product list of a particular shop.
Social networks as the other Internet market players put mobile in the Top 5 of the most important marketing strategies components. On this ground, the major social network – Facebook – is on the way to acquire a new mobile startup to improve their mobile developments and better position itself on the mobile market. The mobile audience of the social network is 751 million active users, so the company has all reasons to continue its mobile developing policy.
The next Facebook acquisition will be an application called Waze. It was designed for social traffic and navigation purposes. The news was reported by several Israeli newspapers (Calcalist, Ynet and The Marker).
Google has announced the launch of Google Now on iOS. According to the company’s official, Google’s ‘predictive search’ tool will become available with a regular update to the Google Search application. The tool is said to be compatible with both the iPad and iPhone. It also said that iOS version of Google Now will contain the same Google’s information cards as Google Now for Android. At first sight, the tool is identical for both platforms, at least the look and feel. However, there are some differences, the main of which is that iOS will display fewer different kinds of cards.
Apart from that, it will be impossible to launch the Google Search app for iOS with a system-wide shortcut and the Google iOS search app isn’t able to perform the same kind of background sync that Google Now does on Android. At the same time, Google asserts that the predictive search tool for iOS is provided with the background location feature.
No one denies such an evident fact that content marketing is getting more widespread throughout the world. To be exact currently up to 91% of B2B companies are making the most of this promising marketing technique and it feels like this number tends to grow.
The new infographic from Uberflip dubbed the State of B2B Content Marketing shows a clear picture of how numerous B2B brands are efficiently implementing these tactics. The diagram involves promotion tools, common objectives, reported results and metrics.