Marissa Mayer, Yahoo’s current CEO, unveiled two new features as part of the Digital Content NewFronts, in an effort to engage more advertisers on April 30, 2013.

According to the company’s Vice-President of Product and Media Mike Kerns the Yahoo new ads are a reverse side of the revamped front page that was launched in February. Kerns said that the main idea of the newly introduced formats were to raise investments into new advertising experiences.

LinkedIn social network continues improving users experience on LinkedIn Today platform that provides fresh news within the network. May 8, the news service has got another redesign.

This new change in LinkedIn Today was implemented with the help of Pulse team (the startup that was recently acquired by LinkedIn).

Several weeks ago, Facebook has launched its original Facebook Home application designed to partially substitute user’s home screen on the mobile device being an integrated part of the Android operational system.

Revising the first feedback, the application has got on Google Play not as positive and high ratings as it was expected. In a week after the launch, the average mark was 2.4 out of 5 possible stars.

We reported recently that YouTube video hosting platform was on the way to launch paid subscription for limited number of channels that will be ad free. May 9, the new service was launched in the testing mode. Users may experience 53 paid channels that transmit videos without advertisements. The month payment is $0.99. Before the subscription for these channels, you may use a 14-day free trial.

The paid subscription can be maid via desktop only. But it does not restrict you from watching paid videos on your mobile devices – tablets or smartphones – or TV. YouTube representatives say that the mobile subscription option will be available soon.

Google has held a new sponsored research that concentrates on the mobile shoppers and their buying habits. Nowadays, Internet people more and more often prefer mobile shopping to real malls and other shopping centers.

79% of mobile devices owners make online purchases one per month or week, or even much more often. But, before they pass a long process of market investigations called pre-shopping stage, they use their mobile phones to indicate work hours, locations, product list of a particular shop.

Social networks as the other Internet market players put mobile in the Top 5 of the most important marketing strategies components.  On this ground, the major social network – Facebook – is on the way to acquire a new mobile startup to improve their mobile developments and better position itself on the mobile market. The mobile audience of the social network is 751 million active users, so the company has all reasons to continue its mobile developing policy.

The next Facebook acquisition will be an application called Waze. It was designed for social traffic and navigation purposes. The news was reported by several Israeli newspapers (Calcalist, Ynet and The Marker).

Google has announced the launch of Google Now on iOS. According to the company’s official, Google’s ‘predictive search’ tool will become available with a regular update to the Google Search application. The tool is said to be compatible with both the iPad and iPhone. It also said that iOS version of Google Now will contain the same Google’s information cards as Google Now for Android. At first sight, the tool is identical for both platforms, at least the look and feel. However, there are some differences, the main of which is that iOS will display fewer different kinds of cards.

Apart from that, it will be impossible to launch the Google Search app for iOS with a system-wide shortcut and the Google iOS search app isn’t able to perform the same kind of background sync that Google Now does on Android. At the same time, Google asserts that the predictive search tool for iOS is provided with the background location feature.

No one denies such an evident fact that content marketing is getting more widespread throughout the world. To be exact currently up to 91% of B2B companies are making the most of this promising marketing technique and it feels like this number tends to grow. 

The new infographic from Uberflip dubbed the State of B2B Content Marketing shows a clear picture of how numerous B2B brands are efficiently implementing these tactics. The diagram involves promotion tools, common objectives, reported results and metrics.

Crowdfunding is relatively new and not fully studied notion in social media. However, specialists assert that this can be a rather effective tool in pursuing your startup goals. Moreover, crowdfunding opens up new possibilities both for businesses and consumers.

Let’s analyze crowdfunding as a marketing tool in more details and see what benefits it has for small businesses, for startups in particular.

WordPress is currently one of the most rampant management systems for SEO professionals. It was reported in September 2012 that WordPress SEO powers 1 in 6 websites.

However, there are some secrets about the system SEOs should know to make their sites really successful. Below are 5 basic tips that will help to improve your WordPress site both for SEO and the user experience.